How to get your message out to Millennials

Struggling with getting your message out to Millennials?

One reason why: “Millennials only agree on 15 percent of subjects.”

If you want to be successful targeting Millennials, you need to niche down.

Get down to a small, focused target.

Not “all Millennials”.

Not only one factor, such as gender or ethnicity.

What does this look like in practice?

“New moms, working in finance, who went to a state university, aged 24-28, and living within 30 minutes of a major city.”

That’s a niche.

Niche down.

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