Struggling with getting your message out to Millennials?
One reason why: “Millennials only agree on 15 percent of subjects.”
If you want to be successful targeting Millennials, you need to niche down.
Get down to a small, focused target.
Not “all Millennials”.
Not only one factor, such as gender or ethnicity.
What does this look like in practice?
“New moms, working in finance, who went to a state university, aged 24-28, and living within 30 minutes of a major city.”
That’s a niche.