Every single one of a company’s employees should understand what’s happening in your business, how your products and services work, what your go to market strategy is, and how the business is doing.
They’ll either learn it from you or from the internet, and the latter is unforgiving.
One major benefit is that every one of your employees then becomes a voice for your brand.
Why is that so important?
“All business success is fundamentally driven by word-of-mouth marketing, and the people who are in direct contact with customers must understand that their every interaction with the customer leads to that person telling another person – for free – either to use the company’s product or service, or not to.”
-Patty McCord, former Chief People Officer at Netflix, from her book “Powerful” available at https://amzn.to/2VYL5Is