The heading of this post was said to me over dinner by the founder of a Marketing consulting firm who has spent the last 10 years of his life transforming scores of Marketing teams into growth machines and training CMOs on what makes for successful board and investor meetings. Here are the top 2 problems … Continue reading A lot of CMOs are failing and don’t understand why until it’s too late
Month: November 2019
Advice for moving to The Cloud
There is one piece of advice above all others for those companies planning a transition to the cloud: Plan your monthly recurring charges against your actuals, don't estimate them based on hopes & dreams. What this means in practice: You aren't going to downsize/rightsize your systems. If you had the time and resources it would … Continue reading Advice for moving to The Cloud
Impact/ROI analysis for prioritizing projects
Like most sales teams, ours has a massive backlog of project work. Enhancements to our CRM, changes to our sales process, training development, territory redesign, you name it, it just keeps coming. How can you compare the expected benefits of each project to help prioritize? I look at one metric: time saved per sales rep. … Continue reading Impact/ROI analysis for prioritizing projects
Sean M Masters 