I just recommended a couple of great books on business to a friend of a friend through LindedIn and I have to share here too. Both are by author Jim Collins. The first one is "Good to Great: Why Some Companies Make the Leap...And Others Don't" and the second one is, "Great by Choice". These … Continue reading How to go from good to great? It’s all in the choices you make.
In a past life, a code update resulted in a rarely-used button looking a little off. It was 2 pixels to the right of where it used to be. 200 customers and not one of them had made a peep about it. Fixing it would be trivial but the last update was only a week … Continue reading In product design, details matter
Every day I'm looking for ways to grow revenue and one way is by increasing the number of qualified opportunities hitting our Sales team. One of the topics I've been keeping an eye on is the website form and its relation to business growth, including the potentially negative effects those forms have on growth. Of … Continue reading Your forms aren’t getting you leads, your leads aren’t conversions; basically everything you’ve been told is a lie.