"The business value derived from data, (CIOs) feel, has little to do with whether it resides in a data center or in a cloud." "Is your data center dust?", CIO.com, https://www.cio.com/article/3294713/is-your-data-center-dust.html Businesses don't give a damn about whether they're in The Cloud or not. They care about three things: RevenueCostsAgility