Struggling with getting your message out to Millennials? One reason why: "Millennials only agree on 15 percent of subjects." If you want to be successful targeting Millennials, you need to niche down. Get down to a small, focused target. Not "all Millennials". Not only one factor, such as gender or ethnicity. What does this look … Continue reading How to get your message out to Millennials
Tag: marketing strategy
A lot of CMOs are failing and don’t understand why until it’s too late
The heading of this post was said to me over dinner by the founder of a Marketing consulting firm who has spent the last 10 years of his life transforming scores of Marketing teams into growth machines and training CMOs on what makes for successful board and investor meetings. Here are the top 2 problems … Continue reading A lot of CMOs are failing and don’t understand why until it’s too late
Sean M Masters 