Does anyone else recall when conversion meant a customer purchased something, and not one of the dozens of other definitions of the term that folks keep piling on to make themselves feel better? The earliest article on conversion rates I've found on the web goes back to 1993, in a piece on AdWeek about infomercials … Continue reading The Number One Reason Your Lead Generation Forms Aren’t Working →

In a public blockchain future, a transaction can only take place if it is from a trusted and verified source. Every transaction is recorded with source, destination, transaction information, date, time, and more. That set of data is distributed across thousands of systems with no single point of control or failure. All of it is … Continue reading Why Public Blockchain Technology Is Critical To Our Future →