Stop pitching products

I work at Zerto, a technology startup dealing in Enterprise-class data protection, business continuity, cloud migration, and disaster-recovery-as-a-service (DRaaS) software and services. In short, we deliver IT Resilience solutions, and pioneered the idea of going beyond backups and beyond the traditional storage-focused view of most IT business continuity tools. I point all of this out … Continue reading Stop pitching products

Climbing the mountain

When I joined Zerto back in 2012 I knew I was in for an adventure. At the time I was hired the company had less than 50 employees worldwide, a few dozen reseller-partners, a handful of Cloud Providers offering Zerto-as-a-Service, and a 2.0 product which usually took a couple of hours of hands-on work to get up and running. I … Continue reading Climbing the mountain