Getting executive buy-in on expanding your Revenue Operations team

If you're in Revenue Operations the chances are high that you wear fifty different hats. Fifty might be an understatement. Before you lose your marbles and hit burn out, how can you go about asking for more people resources? The good news is you can make this a math problem. By how much do you … Continue reading Getting executive buy-in on expanding your Revenue Operations team

SE Ops: Sales Ops for the Sales Engineering team

Earlier this year, a fellow Modern Sales Pro asked what a Sales Ops-style role for a Sales Engineering team might look like. Shortly after sending my thoughts on the topic, Stephen Morse, former VP Sales Engineering at Salesforce and current VP of WW Field Engineering for Algolia, shot back to say my insights were spot-on. … Continue reading SE Ops: Sales Ops for the Sales Engineering team

Differences in AE/AM sales comp

A friend of mine asked about differences in customer acquisition cost ("CAC") relative to new customer acquisition, upsell, and expansion. When I said there's loads of material on why expansion CAC is less than new logo CAC with respect to marketing costs, he said what he was really interested in were differences in sales comp … Continue reading Differences in AE/AM sales comp