If you're in Revenue Operations the chances are high that you wear fifty different hats. Fifty might be an understatement. Before you lose your marbles and hit burn out, how can you go about asking for more people resources? The good news is you can make this a math problem. By how much do you … Continue reading Getting executive buy-in on expanding your Revenue Operations team
Tag: revenue strategy
Differences in AE/AM sales comp
A friend of mine asked about differences in customer acquisition cost ("CAC") relative to new customer acquisition, upsell, and expansion. When I said there's loads of material on why expansion CAC is less than new logo CAC with respect to marketing costs, he said what he was really interested in were differences in sales comp … Continue reading Differences in AE/AM sales comp
Sean M Masters 