There is a massive amount of chatter about the idea of adding value to your customers. Most of it seems to come from MarTech startups churning out content to try and rope in buyers in Sales, Business Development, and Marketing. Tons of people saying, "make a better product", "improve your customer service", "go faster", "give … Continue reading The #1 way to add value
Tag: sales strategy
Advice for building a discount strategy
I caught up with someone whose SaaS platform has an entry price of $20k. Their products were starting to really sell in the mid-market and enterprise space. As they moved upmarket, they felt the need to re-evaluate their discount strategy for these deals, and they asked for some advice. Assuming the question of "are we … Continue reading Advice for building a discount strategy
Getting executive buy-in on expanding your Revenue Operations team
If you're in Revenue Operations the chances are high that you wear fifty different hats. Fifty might be an understatement. Before you lose your marbles and hit burn out, how can you go about asking for more people resources? The good news is you can make this a math problem. By how much do you … Continue reading Getting executive buy-in on expanding your Revenue Operations team
Sean M Masters 