Two great books on business I’m always recommending. Both are by author Jim Collins. The first is “Good to Great: Why Some Companies Make the Leap…And Others Don’t” and the second is, “Great by Choice“. Best read in that order: Good first, Great second.
Those links go to Audible, which I’ve used for a couple of years now to listen to these books and dozens more on my daily commute to and from work. If you don’t have Audible, use the link at the bottom of this post to get a 30-day free trial plus 2 free books instead of the usual 1 free book. You get to keep them if you cancel. I originally signed up with a link from a friend that got me this deal so I’m happy to pass the same deal on.
Combined, these two books provide almost twenty hours of spectacular storytelling on what separates great businesses and leaders from the rest. Jim uncovers so much value to growing a business of any size, it’s all grounded in research, and he does it with an enthusiasm that put a lot of other business books to shame. I loved listening to these two books – I’ve listened to Good three times in the last six months! I’ll wind up listening to it at least one more time in the next six. It’s that good.
Both Good and Great were narrated by the author. I’ve had several neutral experiences with audiobooks narrated by the author, along with a couple of bad ones, but these were welcome exceptions. Jim’s passion shines through almost immediately, and he also takes the time to not only read through each book word-for-word but describe the few figures/charts used in the books very clearly.
10/10 would read again and I say that while on my second listen of Great right now! If you’re a fan of reading about how to grow a business, how to sell and market products or services, or just love well-presented research, pick these up now.
Once you’re done, or if you’ve read them already, give me your top 2 takeaways and recommend at least one book to be the next on my list.
Sean M Masters 