A friend of mine asked about differences in customer acquisition cost ("CAC") relative to new customer acquisition, upsell, and expansion. When I said there's loads of material on why expansion CAC is less than new logo CAC with respect to marketing costs, he said what he was really interested in were differences in sales comp … Continue reading Differences in AE/AM sales comp
Month: November 2019
What to do if your company only hires current executives as executives
Your company only hires current executives as executives. Directors have to be 40+ or have 15+ years experience in a single role. "MBA preferred" actually means required at your company. Employees can't progress, or can only move one step up the imaginary ladder at a time. No one is promoted with less than X time … Continue reading What to do if your company only hires current executives as executives
The most successful CEOs are…
Reading "The CEO Next Door", by Tahl Raz, Kim Powell, and Elena Botelho. Elena, Kim, and Tahl did thousands of hours of research to produce real data about what it takes to get to the CEO spot, what CEOs actually do and how they operate. It's not like what we're shown by Hollywood and it … Continue reading The most successful CEOs are…
Sean M Masters 