Will This Biz Work? Making & Selling Custom Wood Slab Tables

Over the years many friends have asked whether their business idea is a good one or not. I always wind up running the numbers and looking at a few scenarios with them. Sometimes things look good, sometimes not so much. I'm no guru and I don't host Shark Tank, I've just gained a reputation among friends … Continue reading Will This Biz Work? Making & Selling Custom Wood Slab Tables

Stop Pitching Products and Features

A couple of co-workers from my company's Sales Development team asked me what they should be talking about when they reach out to a potential customer to try and get a meeting. I asked about their current talk track and listened as they told me about the latest feature. I winced at hearing about the … Continue reading Stop Pitching Products and Features