Why Your Web Forms Aren’t Getting You Leads And What You Can Do About It

Updated September 20, 2018 After 20+ years of creating scores of them, hundreds of hours spent researching how to optimize them, and countless complaints from salespeople about them, I've come to a revelation about website forms: They're complete and utter garbage. I'm a vendor and a buyer, so I get it. You want my information. … Continue reading Why Your Web Forms Aren’t Getting You Leads And What You Can Do About It

The Trucking Industry is Doomed

I recently read an article about jobs that are disappearing in America. Trucking was listed as one of them. A commenter noted that there is unfilled demand for 50,000 trucking jobs. Amazing, right? Except they're unfilled for a reason: although admittedly an anecdote, friends in the industry tell me that young people just aren't going … Continue reading The Trucking Industry is Doomed

The #1 Thing Everyone Screws Up In Enterprise IT

Too many of us in Enterprise IT ignore this one critical thing about infrastructure management: We update all our cool technology without ever thinking about whether or not it will all stay compatible or not. Why is that? Users: we have huge egos. "My infrastructure is mine. I'll do whatever I want with it. If … Continue reading The #1 Thing Everyone Screws Up In Enterprise IT