You're a business owner, head of Sales, the leader of a Systems Engineering (SE) division, or maybe a Systems Engineer yourself, and no matter what you do the team always seems to be too busy with billable work to deliver great documentation to your customers. The first part of the sentence, that you're all too … Continue reading 1 easy trick to scaling your business as a Solution Provider
Category: Strategy
Stop Pitching Products and Features
A couple of co-workers from my company's Sales Development team asked me what they should be talking about when they reach out to a potential customer to try and get a meeting. I asked about their current talk track and listened as they told me about the latest feature. I winced at hearing about the … Continue reading Stop Pitching Products and Features
What pets have to do with startups
I have wanted to invest in startups for a few years now but I've never met the requirements to be an accredited investor which are basically, "be rich". So I've always just kept working hard and squirreling money away into other long-term investments like 401Ks, IRAs, REITs, and so on. Enter the 2012 Jobs Act. … Continue reading What pets have to do with startups
Sean M Masters 